Lift

Lift reads your ad accounts and recommends changes that save spend or add conversions. The Lift section of the sidebar has five pages. Lift works per ad account, so a page asks you to pick a protected entity when your workspace has more than one.

Recommendations

The list of what Lift found. The header says how many recommendations are open, and has two actions: Open the fix plan, and Export report.

Above the list a summary row shows Savings a day, Possible savings a day, Spend over 30 days and the optimisations split by platform. The day leads, and the month, which is the day times 30, sits under it.

Each recommendation says Fix when Lift can make the change in one click, and Review when it is done by hand. The row's menu has Mark as done and Dismiss. Filter the list by platform and by status.

Reasons

Why the waste builds up on your accounts, with this week's steps as a row of cards.

Results

What Lift's changes earned. Pick the date range and the platform at the top of the page. A range with no spend shows one empty card with a link to show the last 30 days.

Account Setup

The settings Lift uses for each ad account, such as budget, return on ad spend and floors. Save is the last row of the page.

Activity

Two tables, Fixes and Changes, listing what Lift fixed and what changed on your accounts.

Ad platforms

Lift works with Google Ads, Meta Ads, TikTok Ads, Microsoft Ads and Apple Ads accounts. To connect an Apple Ads account, see Connect Apple Ads.

Who may do what is set by member roles. A viewer sees recommendations and activity. A manager can apply or dismiss them. See Settings.