URL parameters

Add custom URL parameters to your Meta ads for precise click tracking and attribution.

Tapper attributes every captured click to the exact ad that produced it - but Meta does not include the ad's ID in your destination URL by default. Add it once as a URL parameter, in bulk or per ad, and attribution works automatically from then on.

Adding the `ad_id` parameter

Select the ads

Select the ads you want to configure within your Meta Ads account.

Open bulk edit

Click the Bulk Edit button in the toolbar.

Find the Tracking Settings

Scroll to the Tracking section of the bulk ads setup.

Add the parameter

Click Build a URL parameter, choose Add parameter, set the name to ad_id, and select {{ad.id}} as the value. Click Apply.

Review and publish

Review - confirm the ad_id parameter is set to {{ad.id}} on every ad you edited.
Publish - publish the changes to apply your modifications.