Tracking Template
Set up and manage the tracking template at account level for your Google Ads account.
Account Level Setup
The tracking template is automatically set up when you connect your Google Ads account to Tapper.
To verify:
Open Google Ads
Navigate to Tools and Settings in your Google Ads account.
Go to Account Settings
Select Account Settings → Tracking.
Verify the Template
Confirm the Tapper tracking template is in place.
Adjusting Lower-Level Tracking
If you need tracking templates or URL parameters set at the Campaign, Ad Group, or Ad level:
Copy the Tracking Template
In Tapper, go to the Manage Google protection tab within the protected website and copy the snippet under Tracking Template.
Choose the Level
In Google Ads, navigate to the specific Campaign, Ad Group, or Ad where adjustments are needed.
Open URL Options
Open the URL options settings for your chosen level.
Paste the Template
Paste the copied tracking template into the Tracking Template input field.
Copy the tracking template from Tapper's Google protection settings
Fixing: Final URL Suffix Conflicts
If tracking is set at any level other than Account Level using a format like the example below, it will prevent Tapper from tracking clicks properly.
If your tracking template looks like this:
{lpurl}?utm_campaign={campaignid}&utm_term={keyword}&utm_content={adgroupid}&gclid={gclid}&device={device}
Tracking set via Tracking Template (will conflict with Tapper)
You need to move the parameters to Final URL Suffix instead. Use only the portion after the ?:
utm_campaign={campaignid}&utm_term={keyword}&utm_content={adgroupid}&gclid={gclid}&device={device}
Correct setup: parameters moved to Final URL Suffix
How to Update
Open Google Ads
Navigate to the Campaign, Ad Group, or Ad settings.
Expand Additional Settings
Open the Additional Settings section and click URL Options.
Move the Parameters
Copy everything from the Tracking Template field (without {lpurl} and ?), then paste it into the Final URL Suffix field.
Clear and Save
Clear the old Tracking Template field and save.
With this setup, Tapper will track clicks accurately alongside your existing UTM parameters.