Introduction

Start here to set up Tapper Block. Install the monitoring script, connect your Google, Meta and TikTok ad accounts, and keep invalid traffic away from your budget on web and mobile.

This guide walks you through setting up Tapper Block so your budget reaches genuine users, across web and mobile. For the other products, Vantage, Lift and Alerts, and where each page is in the app, see The Tapper app at a glance.

Setup overview

Get protected in three steps: install the scripts, connect your ad platforms, and let Tapper handle the rest.

Install scripts

Add the monitoring and conversion scripts to your website to start analyzing visitor behavior and detecting invalid traffic signals.

Connect ad platforms

Link your Google Ads, Meta Ads, or TikTok Ads accounts so Tapper can apply exclusions automatically. For mobile apps, connect your MMP - AppsFlyer, Adjust, Branch, Kochava or Singular.

Activate protection

Configure tracking templates, audience exclusions, and value rules to block invalid traffic on web. For mobile, enable invalid traffic detection rules for installs and in-app events.

What's included

Monitoring script

Analyze user behavior on your website and identify invalid activity in real time.

Conversion script

Monitor behavior on your conversion pages so Tapper can tell genuine conversions from invalid ones.

Google Ads protection

Tracking templates, automated audience exclusions for Search, Display, Shopping, and Performance Max, value rules, and shadow campaigns.

Meta Ads protection

URL parameter tracking and automated audience exclusions for Meta Ads ad sets.

TikTok Ads protection

Pixel-based invalid traffic audiences and per-ad-group exclusions for TikTok Ads.

Mobile app protection

Detect and block invalid installs and in-app events via your MMP integration (AppsFlyer, Adjust, Branch, Kochava or Singular).

Feature reference

Every protection feature at a glance: what it covers, and whether Tapper applies it automatically or you set it up once manually.

Google Ads

Feature	Campaign Types	How It Works
Tracking template	All	Set automatically at account level when you connect. It captures the click data Tapper needs for traffic analysis.
Audience exclusion	Search, Display, Shopping, Performance Max	Automatic. Toggle protection in the Tapper dashboard and a campaign-level negative audience exclusion is applied for you.
Audience segment exclusion	Search, Display, Shopping, Video	Manual. Exclude Tapper's invalid traffic segment from campaigns or ad groups directly in Google Ads.
Value rule exclusion	Performance Max	Optional extra layer. Reduces bid relevance for suspected invalid users by 50%.
Shadow Campaign	Search	Isolates high-risk traffic into a separate Manual CPC campaign so it cannot drain your main budget.

Meta Ads

Feature	How It Works
URL parameters	Add the `ad_id` parameter once so every captured click is attributed to the exact ad that produced it.
Audience exclusion	Automatic. Toggle protection per ad set and Tapper attaches its invalid traffic audience as an exclusion.

TikTok Ads

Feature	How It Works
Connect TikTok Ads	Connect your advertiser accounts, create the invalid traffic audience from your TikTok Pixel, and toggle exclusions per ad group from the dashboard.

Mobile apps

Feature	How It Works
Adjust integration	Connect Tapper with Adjust to detect invalid installs, sessions, and in-app events.
Branch integration	Connect Tapper with Branch to identify and block invalid mobile traffic.