Introduction

Protect your ad spend from fraudulent clicks and fake traffic across Google and Meta platforms.

Welcome to Tapper's Ad Fraud Protection. This guide walks you through setting up our tools to ensure your budget reaches genuine users.

Setup Overview

Get protected in three steps — install scripts, connect your ad platforms, and let Tapper handle the rest.

Add the monitoring and conversion scripts to your website to start analyzing visitor behavior.

Link your Google Ads and Meta Ads accounts so Tapper can apply exclusions automatically.

Configure tracking templates, audience exclusions, and value rules to block fraudulent traffic.

Analyze user behavior on your website and identify fraudulent activities in real time.

Monitor conversion page behaviors to detect and prevent fraud at the point of conversion.

Tracking templates, audience exclusions, value rules, and shadow campaigns for Google Ads.

URL parameter tracking and audience exclusions for Meta Ads campaigns.

Feature	Description
Tracking Template	Automatically set at account level to capture click data
Audience Exclusion	Exclude invalid traffic audiences from ad groups
Segment Exclusion	Exclude invalid traffic segments from campaigns
Value Rule Exclusion	Reduce bid relevance for suspected fraudulent users by -50%
Shadow Campaign	Isolate high-risk traffic into a separate Manual CPC campaign

Feature	Description
URL Parameters	Add `ad_id` tracking parameters for precise click attribution
Audience Exclusion	Attach Tapper's invalid traffic audience as an exclusion to ad sets