Introduction
Protect your ad spend from fraudulent clicks and fake traffic across Google Ads, Meta Ads, and mobile apps.
Welcome to Tapper's Ad Fraud Protection. This guide walks you through setting up our tools to ensure your budget reaches genuine users across web and mobile.
Setup Overview
Get protected in three steps — install scripts, connect your ad platforms, and let Tapper handle the rest.
Install Scripts
Add the monitoring and conversion scripts to your website to start analyzing visitor behavior and detecting fraud signals.
Connect Ad Platforms
Link your Google Ads and Meta Ads accounts so Tapper can apply exclusions automatically. For mobile apps, connect your Adjust or Branch account.
Activate Protection
Configure tracking templates, audience exclusions, and value rules to block fraudulent traffic on web. For mobile, enable fraud detection rules for installs and in-app events.
What's Included
Google Ads Protection
| Feature | Description |
|---|---|
| Tracking Template | Automatically set at account level to capture click data. |
| Audience Exclusion | Exclude invalid traffic audiences from ad groups. |
| Segment Exclusion | Exclude invalid traffic segments from campaigns. |
| Value Rule Exclusion | Reduce bid relevance for suspected fraudulent users by -50%. |
| Shadow Campaign | Isolate high-risk traffic into a separate Manual CPC campaign. |
Meta Ads Protection
| Feature | Description |
|---|---|
| URL Parameters | Add ad_id tracking parameters for precise click attribution. |
| Audience Exclusion | Attach Tapper's invalid traffic audience as an exclusion to ad sets. |
Mobile App Protection
| Feature | Description |
|---|---|
| Adjust Integration | Connect Tapper with Adjust to detect fraudulent installs and in-app events. |
| Branch Integration | Connect Tapper with Branch to identify and block invalid mobile traffic. |