Introduction

Protect your ad spend from fraudulent clicks and fake traffic across Google Ads, Meta Ads, and mobile apps.

Welcome to Tapper's Ad Fraud Protection. This guide walks you through setting up our tools to ensure your budget reaches genuine users across web and mobile.

Setup Overview

Get protected in three steps — install scripts, connect your ad platforms, and let Tapper handle the rest.

Install Scripts

Add the monitoring and conversion scripts to your website to start analyzing visitor behavior and detecting fraud signals.

Connect Ad Platforms

Link your Google Ads, Meta Ads, or TikTok Ads accounts so Tapper can apply exclusions automatically. For mobile apps, connect your Adjust or Branch account.

Activate Protection

Configure tracking templates, audience exclusions, and value rules to block fraudulent traffic on web. For mobile, enable fraud detection rules for installs and in-app events.

What's Included

Monitoring Script

Analyze user behavior on your website and identify fraudulent activities in real time.

Conversion Script

Monitor conversion page behaviors to detect and prevent fraud at the point of conversion.

Google Ads Protection

Tracking templates, automated audience exclusions for Search, Display, Shopping, and Performance Max, value rules, and shadow campaigns.

Meta Ads Protection

URL parameter tracking and audience exclusions for Meta Ads campaigns.

TikTok Ads Protection

Audience exclusions for TikTok Ads ad groups.

Mobile App Protection

Detect and block fraudulent installs and in-app events via Adjust and Branch integrations.

Google Ads Protection

Feature	Supported Campaign Types	Description
Tracking Template	All	Automatically set at account level to capture click data.
Audience Exclusion	Search, Display, Shopping, Performance Max	Tapper automatically applies campaign-level negative audience exclusions via the dashboard toggle.
Segment Exclusion	Search, Display, Shopping, Video	Exclude invalid traffic segments from campaigns or ad groups manually.
Value Rule Exclusion	Performance Max	Optional supplementary step — reduce bid relevance for suspected fraudulent users by -50%.
Shadow Campaign	Search	Isolate high-risk traffic into a separate Manual CPC campaign.

Meta Ads Protection

Feature	Description
URL Parameters	Add `ad_id` tracking parameters for precise click attribution.
Audience Exclusion	Attach Tapper's invalid traffic audience as an exclusion to ad sets.

TikTok Ads Protection

Feature	Description
Audience Exclusion	Attach Tapper's invalid traffic audience as an exclusion to ad groups.

Mobile App Protection

Feature	Description
Adjust Integration	Connect Tapper with Adjust to detect fraudulent installs and in-app events.
Branch Integration	Connect Tapper with Branch to identify and block invalid mobile traffic.