Create the invalid traffic audience
Build the Tapper - Invalid Traffic Audience in TikTok Ads Manager from the Tapper event on your TikTok Pixel. A two-minute setup.
TikTok only lets you build this audience in TikTok Ads Manager, so this step is yours. When Tapper finds an invalid visitor on your site, it sends the event TAPPER_INVALID_TRAFFIC through your TikTok Pixel. The audience you create here collects those visitors. It takes about two minutes.
Before you start
- Your TikTok Ads account is connected to Tapper.
- The Tapper monitoring script is on your website.
- Your TikTok Pixel is on the same website. Tapper sends its event through your pixel, so the audience stays empty without it.
Create the audience
Open audiences
In TikTok Ads Manager, open Tools and choose Audiences.
Start a website traffic audience
Click Create Audience, choose Custom Audience, then select Website Traffic.
Choose the Tapper event
Under People who've carried out the following actions, select TAPPER_INVALID_TRAFFIC and set the time period to in the past 90 days.
Under Through the following pixels, select the pixel installed on your website. Leave URL and Parameter empty, because a filter there would leave visitors out. Do not add an exclusion.
Leave auto-refresh on
Auto-refresh is on by default. Leave it on, so TikTok adds new invalid visitors every day. TikTok cannot switch auto-refresh on later: an audience made with it off stops updating, and you would have to create a new one.
Name and save
Name the audience Tapper - Invalid Traffic Audience and click Confirm.
Tell us it's done
Send us the audience ID through Support. To find it, open Tools and choose Audiences, then find Tapper - Invalid Traffic Audience in the list and copy its ID. We link the audience to your TikTok account in Tapper and confirm when that is done.
The Tapper - Invalid Traffic Audience now fills with the invalid visitors Tapper finds on your site.
If something looks wrong
Check that the Tapper monitoring script and your TikTok Pixel are both on your website. If the event is still missing, contact us before you go on: we check that your site is sending it.
Tapper may have created an audience with this name when you connected your account. Leave it as it is, and send us the ID of the one you just made.
TikTok needs at least 1,000 matched people in a Custom Audience before it can be used in an ad group. On a site with little invalid traffic that can take a while.