The Tapper app at a glance
What each product does and where to find it in the left sidebar of app.tapper.ai - Dashboard, Monthly Reports, Protected Entities, Vantage, Block, Lift, Links & Campaigns and Alerts.
The left sidebar of the Tapper app is a list of sections. Click a section to open or close it, then click one of its pages. Which sections you see depends on the products your workspace uses and on your plan: a section that does not apply to you is not shown.
The products
Tapper has four products. Each one has its own section in the sidebar.
| Product | What it does |
|---|---|
| Vantage | Sends the value of each conversion to your ad platform, so bidding follows revenue and not only conversion counts. |
| Block | Finds invalid traffic and keeps it away from your ad budget, on web and in mobile apps. |
| Lift | Reads your ad accounts and recommends the changes that save spend or add conversions. |
| Alerts | Tells you when something breaks: spend far from the usual, ads that stopped showing, a tag or an ad account that went quiet. |
Tapper is offered as a pilot, with no published prices and no free trial. To start one, contact Tapper.
The sidebar
| Section | Pages inside it |
|---|---|
| Dashboard | Overview, then the report pages Invalid Traffic, Conversions & Spend, Traffic & Geo, Mobile, Google Analytics (only when a Google Analytics property is connected) and PMax. A scope control at the top picks one protected entity or all of them. |
| Monthly Reports | The reports for your workspace, one page, with no pages inside it. |
| Protected Entities | Your websites and mobile apps, up to five of them listed, and View All. This is where you connect ad accounts and install the scripts. Every product works on a protected entity. |
| Vantage | Results, Signals Sent and Set Up. |
| Block | Clicks, Exclusions, Sources, Experiments and Refunds. |
| Lift | Recommendations, Reasons, Results, Account Setup and Activity. |
| Links & Campaigns | Campaign Analytics, UTM Builder, Links, Brand Domain, Mobile Apps, Scripts and Click Stream. Shown on some plans only. |
| Alerts | Feed, Rules, Contacts and Channels. Always shown, last in the list. |
Settings are in the account menu at the bottom of the sidebar. See Settings.
Protected entities
A protected entity is one website, or one group of mobile apps, that Tapper watches. Everything else hangs off it:
- the monitoring and conversion scripts of a website;
- the ad accounts you connect, per platform: Google Ads, Meta Ads, TikTok Ads, Microsoft Ads and Apple Ads;
- the data sources Vantage reads, such as a Shopify store or a Salesforce org.
A page that works on one entity at a time asks you to pick it. Start with Install the monitoring script.