Conversion Script

Install the conversion script to track user interactions and distinguish genuine engagements from fraudulent activities.

Ensure the Google Tag Manager (GTM) script is installed on your website to implement conversion tracking. Initial setup steps are provided during GTM registration.

Step 1: Obtain the Script

The Conversion Script can be found under Website monitoring for the desired Protected Website. Copy the code and navigate to Google Tag Manager.

Copy the conversion script from your Tapper dashboard

Step 2: Add the Script

Create a New Tag

Go to Tags and click New to start a new tag.

Configure the Tag

Choose Custom HTML as the tag type and paste the copied script into the HTML field.

Set Conversion Triggers

Select triggers that activate when a conversion occurs on your website (e.g., form submission, purchase confirmation).

Save the Tag

Name it Tapper - Conversion Script and click Save.

Publish

Click Submit, describe the changes, and click Publish.

Step 3: Verify

Use GTM's Preview mode to confirm the tag fires correctly on conversion pages.

Once verified, your conversion script will accurately monitor and analyze user behavior to detect and block fraudulent activity.