Conversion Script

Install the conversion script to track user interactions and distinguish genuine engagements from fraudulent activities.

The Conversion Script runs at the moment that matters most — the conversion. It tracks user interactions on your conversion pages so Tapper can distinguish genuine engagements from fraudulent ones.

Installing via a tag manager? Your container must already be live on your website. Both Google Tag Manager and Tealium iQ walk you through that setup when you first create one.

Step 1: Obtain the Script

In your Tapper dashboard, open the desired Protected Website and go to Website monitoring. Copy the Conversion Script, then head to your tag manager (Google Tag Manager or Tealium iQ), or to your website's HTML if you are installing manually.

Copy the conversion script from your Tapper dashboard

Step 2: Add the Script

Create a New Tag

Go to Tags and click New to start a new tag.

Configure the Tag

Choose Custom HTML as the tag type and paste the copied script into the HTML field.

Set Conversion Triggers

Select triggers that activate when a conversion occurs on your website — for example a form submission or a purchase confirmation.

Save the Tag

Name it Tapper - Conversion Script and click Save.

Publish

Click Submit, describe the changes, and click Publish.

Step 3: Verify

Use GTM's Preview mode to confirm the tag fires correctly on conversion pages.

Once verified, your conversion script will accurately monitor and analyze user behavior to detect and block fraudulent activity.