Connect Meta Ads

You connect each Meta ad account to Tapper once. The connection serves every product on your workspace that works on Meta: Tapper Block and Tapper Lift.

Before you start

• You need the Owner or Admin role in the workspace. Managers and Viewers cannot connect ad accounts. See Settings for what each role can do.
• Sign in with a Facebook profile that has access to each ad account you want to connect.
• On a workspace with Block, each ad account also needs a Meta pixel, Meta's Custom Audience terms accepted for that account, and Advertiser or Admin access for your Facebook profile. View-only (Analyst) access is not enough. Block creates an audience in the account, and that needs all three.

Connect an account

When you set up a new workspace, use its Connect an ad account step: it has the same Meta Ads row, and the sidebar shows no Setup section until that setup is finished. With Block, the button under the account list is Continue, and the setup goes on to install website monitoring.

On a workspace with Tapper Lift, you can also start in Lift: in the sidebar, open Business details under Lift, pick Meta, and on the Accounts tab click Connect Meta. Once an account is connected, the link reads Connect another account. Both open the same Add an account page.

What connecting changes in Meta

Once an account is connected, Tapper reads its campaigns, ad sets and ads. What it creates in the account depends on your products.

With Tapper Block

Block creates its invalid traffic audience, Tapper - Invalid Traffic Audience, in each account you connect. If the account already has Tapper's audience, Block reuses it. Connecting adds it to no ad set: you choose the ad sets that exclude it. See Audience exclusion.

Without Tapper Block

Connecting creates nothing in your Meta ad account and needs no Meta pixel.

Tapper Lift

On a workspace with Lift, Lift uses the same connection, with no second sign-in. Once Tapper has set your workspace up, Lift checks the account every day, and its recommendations appear in Lift. Connecting changes nothing in the account for Lift. See Tapper Lift on Meta Ads.

The permissions Tapper asks for

Tapper's Meta sign-in asks for these permissions: email, pages_show_list, ads_read, ads_management, business_management and pages_read_engagement. Tapper uses this access to list your ad accounts and read them. With Block, it also creates its audience in each account and adds it to, or removes it from, the ad sets you choose. With Lift, on an account where your Tapper team turns on fixes, it also makes the change in Meta when you confirm a Fix on a recommendation. See Tapper Lift on Meta Ads.

Accounts in other workspaces, and disconnecting

• An ad account that is connected in another Tapper workspace cannot be connected here. If you tick one, Tapper connects none of the accounts you ticked and asks you to contact Tapper support to move it. To connect the others, untick it and click Finish again.
• An account that is connected to another protected entity of your workspace moves to this one when you connect it here.
• Only Tapper can disconnect an ad account. Contact your Tapper team.

Reconnect an account

When Meta stops letting Tapper use an account, the Meta Ads tab marks it Needs reconnect or Needs attention and says what happened. For Needs attention, first check the account in Meta Business settings. Then click Reconnect on the account and sign in with Facebook again. Every account that needs reconnecting is ticked for you, and the button above the list, such as Reconnect 2 selected, reconnects every ticked account in one sign-in.

Until an account is reconnected, Tapper stops reading it. Reconnecting needs the Owner or Admin role, like connecting.

If an account does not connect

When some accounts connect and others do not, the page names each account that failed and why, and offers Retry the failed accounts or Reconnect Meta. Done with the connected accounts keeps the ones that worked.

Next steps