The Tapper app at a glance
What each Tapper product does and where to find it in app.tapper.ai: the sidebar, the account menu and protected entities.
The left sidebar of the Tapper app is a list of sections. Click a section to open or close it, then click one of its pages. Which sections you see depends on the products your workspace has and on your plan: a section that does not apply to you is not shown.
The products
Tapper has three products. Each one has its own section in the sidebar, in this order.
| Product | What it does |
|---|---|
| Tapper Vantage | Sends predicted conversion values to Google Ads for value-based bidding. |
| Tapper Block | Finds invalid clicks on your ads and blocks them. It uses Tapper's tag on your website and adds audiences to your ad accounts. |
| Tapper Lift | Gives recommendations for your Google Ads and Meta Ads campaigns. Nothing to install on your website or in your ad accounts. |
A workspace has Vantage + Block + Lift, or Lift only. The Products tab of Settings > General shows the products your workspace has. To change them, contact your Tapper team.
You can create an account yourself at app.tapper.ai/register. It starts with a 14-day free trial. The Plans page in the app lists the plans, each with a Book a call button.
The sidebar
| Section | Pages inside it |
|---|---|
| Analytics | Dashboard and Reports. The Dashboard is one page with tabs: Overview, Invalid traffic, Conversions, Geography, Mobile, Google Analytics (only when a Google Analytics property is connected) and Performance Max. The date range and filters you set stay when you change tab. Reports holds your monthly reports. |
| Vantage | Results, Signals sent and Accounts and campaigns. Shown when the workspace has Vantage. |
| Block | Traffic (tabs Clicks and Sources), Exclusions, Experiments and Refunds. A workspace that monitors without blocking sees Flagged traffic in place of Exclusions. |
| Lift | Recommendations, Reasons, Results (tabs Results and Activity), Products (only where a Google Ads account is an online store) and Business details. |
| Links & campaigns | Links (tabs Overview, Links, UTM builder and Click stream) and Link settings (tabs Brand domain, Mobile apps and Scripts). Shown on some plans only. |
| Alerts | Feed, Rules and Delivery (tabs Contacts, Channels and Routing). |
| Setup | Ad accounts, Website (once a Google Ads, Meta Ads, TikTok Ads or Microsoft Ads account is connected), Mobile app (once a mobile app is connected through its MMP), Advanced, then Add protected entity. This is where you connect ad accounts and install the scripts. Shown once onboarding is finished. |
A page with tabs shows them under its title. Each tab has its own address, so a link or a bookmark opens on the right tab.
On a Lift only workspace, the Block section, the Click stream tab and the Website and Mobile app rows of Setup are not shown, and the Dashboard is one Lift overview with no other tabs.
To look around before your own data arrives, turn on Show demo data in Settings > General, on the Demo data tab. Every page then shows example data instead of yours, and nothing you change is saved while it is on. Click Turn off demo data on the Demo data banner to see your own data again.
The account menu
Click the card at the bottom of the sidebar, with your workspace name and your email address, to open the account menu. From top to bottom it has:
- Your name and email address.
- Workspaces: every workspace you belong to, with a check on the one you are in. Click another to switch to it.
- New workspace.
- Settings, Team and Account settings.
- Theme: Light, Dark or System.
- Log out.
Settings opens on General. Its other sections are Members, Single sign-on, Profile, Alerts, Billing and API keys (on some plans only). Team opens Members, and Account settings opens Profile. See Settings.
Protected entities
A protected entity is one website, one group of mobile apps, or both, that Tapper watches. Its pages are the Setup section of the sidebar. It holds:
- The monitoring and conversion scripts of its website.
- The ad accounts you connect: Google Ads, Meta Ads, TikTok Ads and Microsoft Ads, and on workspaces with Lift also Apple Ads, Snapchat Ads and LinkedIn Ads.
- The data sources Vantage reads: a Shopify store, a Salesforce Sales Cloud org or the website tag.
You connect an ad account once, and every Tapper product on the workspace uses that connection. See Connect your ad accounts.
With one protected entity, its name sits under the workspace name and every page opens on it. With two or more, a switcher under the workspace name picks the entity every page is on. Its menu lists each entity by name, then Manage All and Add protected entity. On the Dashboard, Reports and Alerts it also offers All protected entities. A page that works on one entity at a time, such as Vantage, Lift or Exclusions, opens on the entity you picked last, or on the first one.