Connect TikTok Ads

You connect each TikTok ad account to Tapper once. The connection serves both Tapper Block and Tapper Lift, and what it sets up in TikTok depends on whether your workspace has Block.

Before you start

• To connect or reconnect an account, you need to be the workspace owner or an Admin. Anyone else sees: Only a workspace owner or admin can connect an account. Ask one of them to connect it for you.
• Sign in with a TikTok for Business login that has access to the ad accounts you want to connect.
• On a workspace with Tapper Block, each ad account needs a TikTok Pixel, installed on your website. A workspace without Block needs no pixel.

Connect an account

When you set up a new workspace, use its Connect an ad account step: it has the same TikTok Ads row, and the sidebar shows no Setup section until that setup is finished. With Block, the button under the account list is Continue, and the setup goes on to install website monitoring. Without Block, click Finish, then Done to open Lift.

On a workspace with Tapper Lift, the Lift page can also start the connection: while no TikTok account is connected, the TikTok tab above the recommendations is marked Connect and opens the same Add an account page.

What connecting changes in TikTok

Once an account is connected, Tapper reads its campaigns, ad groups and ads, and reads them again every 6 hours. The TikTok Ads page lists the ad groups on its Ad groups tab. The workspace owner, Admins and Managers can click Refresh there to read them at once.

Tapper does not import TopView or Promote campaigns and does not show their spend, because TikTok does not let their ad groups be changed through its API.

With Tapper Block

Block creates an audience named Tapper - Invalid Traffic Audience in each account you connect, using your TikTok Pixel. Leave it as it is, and do not add it to your ad groups as an exclusion. The audience that collects invalid visitors is one you create yourself in TikTok Ads Manager: see Invalid traffic audience.

Without Tapper Block

Connecting creates nothing in your TikTok ad account.

Tapper Lift

On a workspace with Lift, Lift uses the same connection, with no second sign-in. See Tapper Lift on TikTok Ads.

Accounts in other workspaces, and disconnecting

• An ad account that is connected in another Tapper workspace cannot be connected here. If you tick one, Tapper connects none of the accounts you ticked and says: This ad account is connected to another Tapper workspace. Contact Tapper support to move it. To connect the others, untick it and click Finish again.
• An account that is connected to another protected entity of your workspace moves to this one when you connect it here.
• Only Tapper can disconnect an ad account. Contact your Tapper team.

Reconnect an account

When TikTok signs Tapper out of an account, its row on the Accounts tab shows Needs reconnect. Click Reconnect on the row and sign in to TikTok for Business again, with a login that has access to the account. You come back to the TikTok Ads page.

Every account that needs it is ticked for you. The button above the list, Reconnect 2 selected when two are ticked, reconnects every ticked account in one sign-in. Untick any account that another TikTok login manages, and reconnect it on its own.

Until an account is reconnected, Tapper does not refresh its campaigns and ad groups, and Lift does not read it.

If an account does not connect

When some accounts connect and others do not, the page names each account that failed and why. Retry the failed accounts tries them again where that can help, and Done with the connected accounts keeps the ones that worked.

Next steps