Shadow campaign

A shadow campaign is a copy of a Search or Shopping campaign, built for the visitors who went over your click limits, with a Manual CPC bid you set. Your main campaign keeps those visitors out and competes for everyone else, and the shadow campaign can still reach them at a price you control. Shadow campaigns are part of Tapper Block.

How it works

Tapper creates the shadow campaign in your Google Ads account, next to the campaign you pick:

• It is named after that campaign, followed by - Shadow - and the date and time it was created, in UTC.
• It copies the campaign's locations, languages, negative keywords, audiences and ad groups, with their keywords and their responsive search ads or product ads.
• It has its own budget, at the same amount as the campaign's budget.
• It bids Manual CPC, with your bid on every ad group and keyword, in the account's currency.
• It adds Tapper - Ad Click Limit Exceeded Traffic List as an audience, and keeps Tapper - Invalid Traffic List excluded.
• For a Shopping campaign, Tapper sets the original campaign's priority to High and the shadow campaign's to Low.

Create a shadow campaign

You can create one for a Search or Shopping campaign that has no shadow campaign. You need the Owner, Admin or Manager role.

In Tapper, a row under the campaign then says how many shadow campaigns it has. Open that row to see the shadow campaign and its Protection switch.