Get started with Vantage
Set up Tapper Vantage step by step: connect a data source with your sales, add a Tapper goal in Google Ads, then read Results and Signals sent.
Higher ROAS from predicted value. Tapper Vantage predicts what each new customer or lead is worth and sends that value to Google Ads, so bidding follows revenue instead of counting every conversion the same. Vantage comes with Vantage + Block + Lift, and Tapper can enable it for a Lift only workspace.
Vantage has its own section in the sidebar, with three pages: Results, Signals sent and Accounts and campaigns. Tapper Vantage explains each page.
The Vantage section of the sidebar
Vantage sends its values to Google Ads. Connect the account once and every Tapper product on your workspace uses it. See Connect Google Ads.
Vantage learns from your real sales. Until it has a source of them, Results reads Vantage isn't set up for this workspace yet and lists the sources it reads: a Shopify store, a Salesforce org, your website tag or a BigQuery dataset. Connect any one. See Install the Tapper Shopify app, Connect Salesforce Sales Cloud or Install the conversion script.
On the Google Ads page of Setup > Ad accounts, open the Tapper goals tab and create a goal for Predicted conversion value with the campaigns that feed it. Tapper creates the conversion action and the custom goal in your Google Ads account and switches the goal on after a short setup review.
Results shows how Vantage is doing, and Signals sent lists each value it sent. Accounts and campaigns names any step a Google Ads account still needs.
Results before a data source is connected
Tapper's team sets the rest up with you, such as mapping your Salesforce lead statuses to outcomes.
Reach, part of Vantage
Reach builds audiences from your own customers, with Vantage's predicted value as one of its inputs, and keeps them up to date in your ad platforms every day. See Get started with Reach.