Get started with Reach

Better audiences from your own customers. Tapper Reach builds audiences from what you already know about your customers and keeps them up to date in your ad platforms every day. It is part of Tapper Vantage, and it is set up with Tapper's team.

How Reach works

Reach starts from your own data: the visits and actions Tapper records on your website, the orders and refunds from your store, and the deals and stages from Salesforce or HubSpot. Visitors Tapper Block marks as fraudulent traffic and leads Tapper Screen marks as junk are taken out first, so only real people reach an audience.

Each audience is a plain rule over that data, with Vantage's predicted customer value as one of its inputs. The ready-made audiences are Future big spenders, Best customers, About to buy, Lapsed customers and Leave out. Future big spenders uses Vantage's predicted value, so a lookalike of it looks like the customers worth the most, not like every one-time buyer.

Where your audiences go

Each audience is created once in each of your ad platforms under a Tapper name, such as Tapper - Best customers, and refreshed every day: new people join, people who no longer fit leave, and nothing is uploaded by hand.

Email and phone leave only hashed, only where your consent setting allows, and only for the platform's own matching. Website audiences are built on the events Tapper Relay sends, so they include visitors a browser pixel misses.

Set up Reach