Get started with Relay
Tapper Relay sends every real sale and won deal to your ad platforms, matched to the ad click it came from. What it sends and how to set it up.
Every real sale counted on every platform. Tapper Relay sends each real sale and won deal from your side to your ad platforms, matched to the ad click it came from, so they bid on what really sells. Relay is set up with Tapper's team.
How Relay works
Tapper records the ad click when the visitor lands on your website, so every sale can be traced back to the ad it came from.
Store orders, and CRM steps such as lead qualified and deal won in Salesforce or HubSpot.
Clicks Tapper Block marks as fraudulent traffic are left out, and nothing is counted twice.
Each conversion reaches the platform with its value, and its bidding follows what really happens.
What Relay gives you
- The sales a pixel misses. Ad blockers and iPhone and Safari privacy hide many purchases from a browser pixel; Relay sends them from your side, tied to the ad click.
- Bidding that learns from real people. Clicks Block marks as fraudulent traffic are never sent as conversions.
- No double counting. Where your store's own app already sends an event to a platform, Relay sends only what that app does not.
- Revenue the platforms can trust. Order value is net of tax and refunds, with shipping left out, and a refund corrects or withdraws its conversion.
| Platform | What Relay sends |
|---|---|
| Google Ads | Sales and CRM steps with their value, tied to the ad click they came from. |
| Meta Ads | Orders and lead steps through the Conversions API, without depending on the browser. |
| TikTok Ads | Orders and lead steps through the Events API, tied to the ad click. |
Relay reads Shopify, Salesforce Commerce Cloud, Adobe Commerce (Magento), custom sites and lead forms, with CRM steps from Salesforce or HubSpot.
Set up Relay
Press Get a demo on tapper.ai/relay, or write to support@tapper.ai.
Connect your store or CRM, and install Tapper's monitoring script so each click is captured. See Install the Tapper Shopify app, Send orders from your servers, Connect Salesforce Sales Cloud and Install the monitoring script.
Connect the ad accounts Relay sends to. See Connect your ad accounts. Tapper's team then maps your sales and CRM steps to each platform's conversions with you.
Truth, part of Relay
Truth shows the real result of your ads next to what each platform claims. See Get started with Truth.