Tapper Lift on Apple Ads

Tapper Lift reads your Apple Ads accounts and changes nothing in Apple Ads. Lift runs no checks on Apple Ads accounts, so it makes no recommendations on them.

To connect an Apple Ads account, see Connect Apple Ads.

What Tapper Lift reads

Every day, Tapper reads these figures from each connected Apple Ads account:

• Campaign, ad group, keyword, ad and search term reports, day by day, for the last 30 complete days.
• Campaign figures hour by hour, for the last 7 complete days.
• Impression share for the apps your campaigns promote, for the last 30 days.
• Apple's suggested bid for each keyword, where Apple gives one, beside the keyword's own bid.

When an account connects, Tapper also reads:

• Its older daily reports, back to the account's first campaign and up to three years.
• Its older hourly figures and impression share, up to a year.
• Its campaigns, ad groups, keywords, negative keywords, ads and product pages.
• Apple's change history for the account, up to the last six months.

When the protected entity has an Adjust app connected for Lift, the daily Adjust pull also reads Adjust's Apple Search Ads results by campaign, ad group and keyword. Tapper matches them to your Apple Ads campaigns, ad groups and keywords by ID. See Adjust integration for Lift.

The Apple Ads tab in Recommendations

• Under Lift in the sidebar, open Recommendations. The Apple Ads tab shows when the protected entity has an Apple Ads account connected.
• No cards show under the Apple Ads tab. The ? after the tab row says that Apple Ads checks are not live.
• With the Apple Ads tab picked, or when the protected entity's only Lift accounts are on Apple Ads, the Open list says that the Apple Ads account is connected, that no checks run on it, and that nothing on the page covers it.
• When the protected entity also has accounts that Lift checks, such as Google Ads, a note above the list says the same about the Apple Ads account.
• Apple Ads accounts are not included in the Lift report. When the protected entity has no Google Ads, Meta Ads or TikTok Ads account, Export report is turned off, and the text beside it says one of those accounts is needed.

See Tapper Lift for the platforms Lift makes recommendations on.