Tapper Lift on Apple Ads

Tapper Lift reads your Apple Ads accounts and changes nothing in Apple Ads. Lift runs no checks on Apple Ads accounts, so it makes no recommendations on them.

To connect an Apple Ads account, see Connect Apple Ads.

What Tapper Lift reads

Every day, Tapper reads these figures from each connected Apple Ads account:

• Campaign, ad group, keyword, ad and search term reports, day by day, for the last 30 complete days.
• Campaign figures hour by hour, for the last 7 complete days.
• Impression share for the apps your campaigns promote, for the last 30 days.
• Apple's suggested bid for each keyword, where Apple gives one, beside the keyword's own bid.

When an account connects, Tapper also reads:

• Its older daily reports, back to the account's first campaign and up to three years.
• Its older hourly figures and impression share, up to a year.
• Its campaigns, ad groups, keywords, negative keywords, ads and product pages.
• Apple's change history for the account, up to the last six months.

When the protected entity has an Adjust app connected for Lift, the daily Adjust pull also reads Adjust's Apple Search Ads results by campaign, ad group and keyword. Tapper matches them to your Apple Ads campaigns, ad groups and keywords by ID. See Adjust integration for Lift.

Apple Ads in Recommendations

• Under Lift in the sidebar, open Recommendations. An Apple Ads chip shows under Platform when the protected entity has an Apple Ads account connected.
• No cards show under the Apple Ads chip. The Open list, or a note above it when you also have accounts Lift checks, says the Apple Ads account is connected and no checks run on it.
• Export report is available once a Google Ads, Meta Ads, TikTok Ads or Apple Ads account is connected. Until then it is turned off, and the text beside it says which accounts it needs.

See Tapper Lift for the platforms Lift makes recommendations on.