Get started with Relay
Tapper Relay sends every real sale and won deal to your ad platforms, matched to the ad click it came from. What it sends and how to set it up.
Every real sale counted on every platform. Tapper Relay sends each real sale and won deal from your side to your ad platforms, matched to the ad click it came from, so they bid on what really sells. Relay is set up with Tapper's team.
How Relay works
Tapper records the ad click when the visitor lands on your website, so every sale can be traced back to the ad it came from.
Store orders, and CRM steps such as lead qualified and deal won in Salesforce or HubSpot.
Clicks Tapper Block marks as invalid traffic are left out, and each sale is sent once.
Each conversion reaches the platform with its value, and its bidding follows what really happens.
What Relay gives you
- The sales a pixel misses. Ad blockers and iPhone and Safari privacy hide many purchases from a browser pixel; Relay sends them from your side, tied to the ad click.
- Bidding that learns from real people. Clicks Block marks as invalid traffic are never sent as conversions.
- One send per sale. Each sale is sent once, with one stable ID; a retry reuses it.
- Order value. Net of tax, with shipping left out.
| Platform | What Relay sends |
|---|---|
| Google Ads | Sales and CRM steps with their value, tied to the ad click they came from. |
| Meta Ads | Orders and lead steps through the Conversions API, without depending on the browser. |
| TikTok Ads | Orders and lead steps through the Events API, tied to the ad click. |
Relay reads Shopify, Salesforce Commerce Cloud, Adobe Commerce (Magento), custom sites and lead forms, with CRM steps from Salesforce or HubSpot.
How matching works
When a visitor lands on your website, Tapper records the click ID of the platform they came from. Each conversion is matched back to that visit, and Tapper sends each ad platform its own click ID, such as gclid, gbraid, wbraid or ttclid.
A conversion you send yourself needs a click ID if you have one. Otherwise send the hashed email or phone number: Tapper links it to the visit and its click IDs, and passes it to the platforms for their own matching. See the Offline conversions API.
Sources, routing and your own events
- Sources lists every store, CRM, payment and analytics source Relay reads and how each is connected.
- Routing sets which conversion goes to which ad account, under which name and value, and whether sending is on or off.
- The Offline conversions API sends leads, sign-ups and sales from your own servers.
Set up Relay
Press Get a demo on tapper.ai/relay, or write to support@tapper.ai.
Connect your store or CRM, and install Tapper's monitoring script so each click is captured. See Install the Tapper Shopify app, Send orders from your servers, Connect Salesforce Sales Cloud and Install the monitoring script.
Connect the ad accounts Relay sends to. See Connect your ad accounts. Tapper's team then maps your sales and CRM steps to each platform's conversions with you.
Reach, part of Relay
Reach sends your audiences, built from your own customers, to the same ad platforms Relay sends your sales to, and keeps them up to date every day. See Get started with Reach.
Truth, part of Relay
Truth shows the real result of your ads next to what each platform claims. See Get started with Truth.