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Invalid traffic audience is created and managed by Tapper when the integration is set up.

Campaign Settings

When creating a new Video (Conversions) campaign, or any Audience Exclusion supported campaign, navigate through the standard campaign setup steps in Google Ads. Define your campaign goals, budget, targeting settings (location, demographics), and ad creative assets (images, video, headlines, descriptions).

Exclusions

Once your campaign is set up, navigate to the Audiences tab. Audiences Tab Locate the Exclusions section and click on the Add Exclusions button. This will open a modal where you will select Ad Group you wish to exclude invalid audience from. Select Ad Groups Modal

Attach Audience

After selecting the relevant Ad Group, a dialog will open where you can choose an audience. Either type Tapper – Invalid Traffic Audience in the search box or locate it in the list. This audience is automatically pre-created for you when the account is connected. Once you select it, another confirmation dialog will open, and click Save. Attach Audience Dialog
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