Invalid traffic audiences are created and managed by Tapper when the
integration is set up.
Campaign Settings
When creating a new Video (Conversions) campaign, or any Audience Exclusion supported campaign, navigate through the standard campaign setup steps in Google Ads. Define your campaign goals, budget, targeting settings (location, demographics), and ad creative assets (images, video, headlines, descriptions).Exclusions
Once your campaign is set up, navigate to the Audiences tab.
Attach Audience
After selecting the relevant Ad Group, a dialog will open where you can choose an audience. Either type Tapper – Invalid Traffic Audience in the search box or locate it in the list. This audience is automatically pre-created for you when the account is connected. Once you select it, another confirmation dialog will open, and click Save.
Modifying an Existing Audience
If your Ad Group already has an audience attached, modify the existing audience to include the Tapper invalid traffic user list(s):- Locate the existing audience attached to your Ad Group.
- Select to Edit the audience.
- Scroll down to the Exclusions section within the audience settings.
- Search for and select Tapper - Invalid Traffic List.
- Save the changes.
