Ensure the Google Tag Manager (GTM) script is installed on your website to
implement conversion tracking. Initial setup steps are provided during GTM
registration.
Step 1: Obtain the Conversion Script
The Conversion Script can be found under Website monitoring for the desired Protected Website. Copy the code and navigate to Google Tag Manager.
Step 2: Add the Script
Option A: Manually Add to HTML
- Edit your website’s HTML file.
- Insert, or execute, the script on the pages where conversions take place.
Option B: Add via Google Tag Manager
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Create a New Tag in GTM
- Go to Tags.
- Click New to start a new tag.
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Set Up the Tag Configuration
- Choose Custom HTML as the tag type.
- Insert the copied script into the HTML textbox.
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Choose the Conversion Related Triggers
- Select triggers that activate when a conversion occurs on the website.
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Name and Save the Tag
- Name it Tapper - Conversion Script.
- Click Save.
-
Publish Changes in GTM
- Hit Submit.
- Describe the changes and click Publish.
Step 3: Verify the Script is Active
- Utilize GTM’s Preview mode to ensure correct tag firing across your website.
- Alternatively, perform a live test on your website and inspect the page source or use developer tools to confirm the script is executing.