Audience Segment Exclusion
This guide covers setting up an Audience Segmen Exclusion in Google Ads using Tapper’s invalid traffic list to exclude potentially fraudulent users.
Invalid traffic user list is created and managed by Tapper when the integration is set up.
Campaign Settings
When creating a new Video (Conversions) campaign, or any Audience Segment Exclusion supported campaign, navigate through the standard campaign setup steps in Google Ads. Define your campaign goals, budget, targeting settings (location, demographics), and ad creative assets (images, video, headlines, descriptions).
Exclusions
Once your campaign is set up, navigate to the Audiences tab.
Locate the Exclusions section and click on the Add Exclusions button. This will open a modal where you will select either full Campaign, or Ad Group you wish to exclude invalid segment from.
Attaching Audience Segment
After selecting the relevant level of exclusion, select Tapper - Invalid Traffic List segment and click Save.
Additional Notes
If you cannot see the Tapper - Invalid Traffic List segment when setting an audience exclusion, check that its membership status is set to Open in the Audience Manager tool.