Get started with Affiliates
Tapper Affiliates, part of Block: find the orders credited to your affiliate networks that began on a Google ad, and which commissions you don't owe.
Some affiliates buy Google ads on your brand name. A shopper who was already looking for you clicks the affiliate's ad and buys, and your network pays the affiliate a commission on a sale that was already yours. Tapper Affiliates finds these orders in your store and shows you which commissions you don't owe.
How Affiliates works
Each day, Tapper reads your store's orders that came through an affiliate network's link and began with a click on a Google ad. It looks for each click among the clicks on your own Google ads in the 90 days before the order. When the click is not one of yours, someone else paid for the ad, and Affiliates marks the order Not owed.
Tapper changes nothing with your affiliate networks or in Google Ads. You decide which orders to decline, and you send them to the network yourself.
Turn it on
Tapper's team switches Affiliates on for your workspace and sets it up with you. It needs Tapper's website tag and your Google Ads account connected: see Connect your ad accounts and Monitoring script.
What it shows
In the app, open Affiliates. It has two tabs:
- Orders: the orders credited to your networks, each with whether its commission is owed.
- Networks: the networks you work with, the commission you pay each and whether their terms allow brand bidding.
Owners, Admins and Managers see the orders and add and change networks. Viewers see the networks.
Step-by-step guides are in the Tapper support center.