Introduction
Welcome to Tapper! This guide will walk you through setting up our ad fraud prevention tools designed to protect your campaigns on Google and Meta platforms, ensuring your budget reaches genuine users.
Monitoring Script Installation
Learn how to install and utilize the monitoring script on your website to analyze user behavior and identify fraudulent activities.
Conversion Script Installation
Set up the conversion script on your website to monitor behaviors on conversion pages, helping to detect and prevent fraud.
Google Ads Protection
Audience Exclusion
Integrate Tapper with your Google Ads to use our invalid traffic list for excluding potentially fraudulent users from your campaigns.
Value Rule Exclusion
Configure conversion value rule exclusion in Google Ads to decrease ad relevance for suspected fraudulent interactions.
Tracking Template
Ensure effective tracking of your Google Ads campaigns by implementing Tapper’s tracking template.
Meta Ads Protection
URL Parameters
Add custom URL parameters to each ad for precise tracking of advertisement clicks, allowing correct attribution of ad interactions.
Audience Exclusion
Filter out fraudulent users in Meta Ads campaigns using Tapper’s detailed invalid traffic list.
By following this guide, you’ll enhance the security and efficiency of your advertising campaigns, maximizing your return on investment and improving ad performance accuracy. Secure your campaigns with Tapper and start protecting your ad spend today!